In the media

PR is an essential service in rebuilding your business
As businesses go back to their daily business routines, some will be forced to restructure and cut costs to stay afloat, says Mkhuseli Vangile, co-founder and managing director at Dynaste Communications Firm (DCF). Vangile says that, while cutting costs and restructuring, companies should not be quick and put PR on the list of things to get rid of.
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Certain sections of the Protection of Personal Information Act come into effect from Wednesday
Certain sections of the Protection of Personal Information Act come into effect from Wednesday. The legislation has been hailed as an important step to protect both consumers and companies from the misuse of their information. Mkhuseli Vangile, MD of The Dynaste
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#CoronavirusSA: Providing effective PR services during lockdown
For companies that have temporarily closed due to the outbreak of covid-19, PR has been a useful tool in reassuring both consumers and other stakeholders that business will resume once there is a way of containing, managing and treating the virus. For the companies that are still operational, PR has been used to restructure organisational conduct in light of limited global travel, social distancing, remote working and having to rethink the coming few months.
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PR, communication skills needed post-Covid-19
Many companies will have to go into recovery mode once the lockdown and the restrictive measures that were put in place are officially lifted.
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PR vs Advertising: Which is ideal for marketing SMMEs?
Public relations and advertising are both crucial for the promotion of any business. With the pandemic generating fear and doubts for small businesses, the question arises - which one is more cost-effective and lucrative for Small Medium Micro Enterprises (SMMEs) in 2021?
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Digital marketing essentials for 2021
Digital marketing trends have seen a lot of change, especially since the start of the Covid-19 pandemic. Knowing how to keep up will provide effective lead generation and maximize profits.
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Four digital marketing essentials for your biz in 2021
In the current digital landscape, ‘electronic’ word-of-mouth spreads so fast that a business’ reputation can be built or tarnished in a split second. The power of the masses now resides in the digital platforms making the business reach to consumers easier and cost-effective.
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