We help you understand your customer better aligning that with the nature and vision statement of your business and its unique selling point. So as to communicate with your customers more clearly and effectively. – This makes for a lucrative brand strategy.
Its proper implementation allows for your business to stand out amongst its competitors and its clientele. We also offer reputation enhancement, brand ambassadorship and value alignment services to cater towards authentic brand leadership.
Social media and online marketing
Social media is another important channel that cannot be overlooked by any brand regardless of the industry they are in. We will start online trends or tap into relevant trending topics to communicate the client’s message. We send monthly posting plans that are flexible enough for us to integrate existing trending topics into, this helps us engage with our identified market.
Blogs, newsletter, media releases, annual reports, opinion pieces, thought leadership articles, advertorial, speeches, editing and web-writing.
We offer comprehensive professional media training for all company’s representatives before they engage with the media. With the aid of South African business journalist Heidi Giokos, we ensure that our clients are thoroughly informed about the broadcasting aspect of the media industry. Media training is meant to prepare, inform and help structure their messaging for better interaction with the media. We teach their representatives how to deal with the media in times of crisis, trending on social media unexpectedly and any major company announcements.
In its purest form, internal communication refers to the way organizations and their employees share information and interact with each other. It is with this that our internal communication services include Strategic Communication, Content Production – editorial, advertorial, production scripts etc. Our Copy writing services cater for executive speech writing, stakeholder, community and supplier engagement along with internal repositioning.
In an era of social media and citizen journalism, anything and anyone can bring crisis at the door-steps of any brand. In such instances, brands need a strategic communication partner that will turn a crisis into an activity that helps the brand to move closer to its overall company objectives. Crisis communication brings publicity and truly, if well managed, bad publicity can create strong brand awareness.