Digital marketing essentials for 2021
Digital marketing trends have seen a lot of change, especially since the start of the Covid-19 pandemic. Knowing how to keep up will provide effective lead generation and maximize profits.
PR vs Advertising: Which is ideal for marketing SMMEs?
Public relations and advertising are both crucial for the promotion of any business. With the pandemic generating fear and doubts for small businesses, the question arises - which one is more cost-effective and lucrative for Small Medium Micro Enterprises (SMMEs) in 2021?