Your company’s online presence can make or break your business, and in today’s business world, a company without an online presence is practically non-existent. This is why having a well-managed online presence is one of the most effective and advantageous strategies for your business to implement. “A strong online presence enables you to build your brand and gain the credibility necessary
A company’s online presence can make or break a business, and in today’s business world, a company without an online presence is practically non-existent. This is why having a well-managed online presence is one of the most effective and advantageous strategies for a business to implement. A strong online presence enables a business to build its brand and gain the credibility
The public relations industry has been reshaped by the Covid-19 pandemic and the shift to remote work. While many businesses have faced a variety of challenges over the last two years, the public relations industry has demonstrated that it is very robust, flexible, and sustainable even in times of crisis.
Public relations and advertising are both crucial for the promotion of any business. With the pandemic generating fear and doubts for small businesses, the question arises - which one is more cost-effective and lucrative for Small Medium Micro Enterprises (SMMEs) in 2021?
As businesses go back to their daily business routines, some will be forced to restructure and cut costs to stay afloat, says Mkhuseli Vangile, co-founder and managing director at Dynaste Communications Firm (DCF). Vangile says that, while cutting costs and restructuring, companies should not be quick and put PR on the list of things to get rid of.
For companies that have temporarily closed due to the outbreak of covid-19, PR has been a useful tool in reassuring both consumers and other stakeholders that business will resume once there is a way of containing, managing and treating the virus. For the companies that are still operational, PR has been used to restructure organisational conduct in light of limited