#CoronavirusSA: Providing effective PR services during lockdown
For companies that have temporarily closed due to the outbreak of covid-19, PR has been a useful tool in reassuring both consumers and other stakeholders that business will resume once there is a way of containing, managing and treating the virus. For the companies that are still operational, PR has been used to restructure organisational conduct in light of limited
Four digital marketing essentials for your biz in 2021
In the current digital landscape, ‘electronic’ word-of-mouth spreads so fast that a business’ reputation can be built or tarnished in a split second. The power of the masses now resides in the digital platforms making the business reach to consumers easier and cost-effective.