#CoronavirusSA: Providing effective PR services during lockdown
For companies that have temporarily closed due to the outbreak of covid-19, PR has been a useful tool in reassuring both consumers and other stakeholders that business will resume once there is a way of containing, managing and treating the virus. For the companies that are still operational, PR has been used to restructure organisational conduct in light of limited global travel, social distancing, remote working and having to rethink the coming few months.